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Su Birch

Su holds a BA Honours degree in English and Sociology from Stellenbosch University and a MBA from UCT.

She was CEO of Wines of South Africa (WOSA), the company tasked with promoting exports of all South African wines, from 2000 to 2013, when she resigned to start her own business. During her tenure, the exports of South African wine increased fourfold and the reputation of the South African wine industry as producing premium quality distinctive wines was well established in many international markets.

Her career started in market research and moved into advertising, holding senior client service positions at Greys, J Walter Thompson and Delaneys. From 1990 she was involved in the marketing of deciduous fruit, first as CE of Fresh Concepts, then GM: Corporate Strategy at Unifruco and finally International Marketing Manager for Capespan.

Su has received international recognition for her work, including:

2005 Lanson Woman In Wine Trophy, IWSC, London;
2006 Cape Masters of Wine ‘Wine Personality of the Year’;
2009 Drinks Business Woman of the Year;
2012 Wine Intelligence Top 10 influential personalities; and
2013 Drinks Business Green Awards: Lifetime Achievement Award.

She was a founder member of the Wine Industry Ethical Trade Association (WIETA) and served on the EXCO as a board member from 2002. In 2007 and 2008, Su served as Vice Chairman of Cape Town Routes Unlimited.

Su was a co-founder of SHARE, a not-for-profit project aimed at promoting literacy and skills among previously disadvantaged communities, in 1990. She was a director of the organisation for 18 years.

Now she is the herd leader and director of thinkingseahorses.

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